First impressions by potential employers are subconscious and judgmental so we want to show our guests how to make maximum impact at first sight with a message that says, "I am a confident professional woman and you need me on your team!"
Like most military women, I spent a lot of time in my fatigues wearing a sports bra and my hair tied up. My first job was working in a large tanker maintenance squadron filled with career fields that were designed for and occupied mostly by men. My goal was to move up as fast as I could so I volunteered for everything with the hopes of being noticed by leadership as a hard-working super troop. I learned how to hide my emotions and I was tough. I got an education and I made it to the Senior NCO ranks as a First Sergeant, however, the fallout was losing some of my femininity and admittedly, I lost a lot of myself along the way as well.
When I retired in 2004 and transitioned to civilian life, I felt disconnected and unprepared. I considered looking for a job but chose entrepreneurship instead and with the support of my family, I turned a part-time passion into a successful business in the wedding beauty industry.
In 2016, a friend asked me if I'd help a woman Veteran who needed a little "update" to her appearance. She was getting job interviews but no offers. After seeing her confidence soar with a fresh hair style, a little makeup and a sharp interview outfit, I wondered if there was actually a need for this type of service. I reached out, got more referrals and the results were the same: When we look good on the outside, we feel good on the inside!
Clients told me that their TAP class just talked about the importance of a professional appearance when looking for work. Hiring officials confirmed that how a candidate looks - that first impression, creates a judgement about who the applicant is and the value they offer. It is clear that the moment a job seeker is seen, from across the room at a job fair or in an interview, they are being sized up and judged. How sad to think that an impressive military career outlined in a resume could quickly be dismissed just because of an appearance that could be interpreted as poor value.
The decision to go forward was evident and Strong Beauty Warrior was created based on an obvious need and we have plans to go big in 2019 as a 100% Woman Veteran Owned corporation. Services will continue to be offered Business to Consumer and Business to Business,but our end goal is to serve more by offering services as a government contractor.
Our DUNS# is 081491760 and we'll be up on Vet Biz, SAM and State of CA DGS with a goal of February 2019 as a California S Corp, certifed as 100% Women-Owned, Small Business and a certified Service Disabled Veteran.
Contact me for my Capabilities Statement! We look forward to serving you
Kelly Robertson (Ret) USAFR First Sgt